How to evaluate network advertisement effect?

How to evaluate network advertisement effect?

type:广告商帮助 time:2007-07-16 02:37:06

This is a more complex question, and here are some ideas.

The most direct result of online advertising is the number of pop-ups and click-through rates, that is, how many people see the AD, and how many people are interested in it and click on the AD. Perhaps most advertisers prefer click-through rates, but there has always been a long debate between advertising sites and advertisers about the role of brand communication in Banner display. In direct selling an e-commerce site, the final effect evaluation is the growth of online sales, because Web server side tracking program to judge the buyer of any sale from which a link to the site.